Wisertrack Pte. Ltd. ("Wisertrack," "we," "us," or "our") uses cookies and similar tracking technologies on this website (wisertrack.com and its subdomains, the "Site"). This Cookie Policy explains what cookies are, which ones we use, why we use them, and how you can control them.
This policy applies only to the Wisertrack marketing website. It does not apply to the Wisertrack product application, which does not use tracking cookies of this kind and is governed separately by our Privacy Policy and Terms of Service.
Cookies are small text files placed on your device when you visit a website. They allow a site to recognise your browser and remember certain information, such as preferences or how you interact with the site. We also use similar technologies (such as pixels and local storage) that work in a comparable way — references to "cookies" in this policy cover these too.
These are required for the Site to function (for example, remembering your cookie consent choice) and cannot be switched off. They do not require consent under applicable law.
| Name | Purpose | Duration |
|---|---|---|
wt_cookie_consent | Stores your cookie preference so we don't ask again on every visit | Persistent (until cleared) |
These help us understand how visitors use the Site — which pages are viewed, how visitors navigate, and general engagement patterns — so we can improve it. These are only set if you accept them via the cookie banner.
| Provider | Purpose | Data location | Duration |
|---|---|---|---|
| Google Analytics (GA4) | Site traffic and usage analytics | Google servers (see Google's Privacy Policy) | Up to 14 months |
| Mixpanel | Product-marketing analytics — page views and on-site interactions, to help us understand visitor behaviour | EU data centre (api-eu.mixpanel.com) | Up to 12 months |
We do not use advertising or retargeting cookies at this time.
When you first visit the Site, you will see a cookie banner asking you to Accept or Reject analytics cookies. Strictly necessary cookies are set regardless, as they are essential to the Site's operation.
You can change your choice at any time by clearing your browser's cookies for this Site, which will prompt the banner again on your next visit.
Where required by applicable law (including the EU/UK General Data Protection Regulation and Singapore's Personal Data Protection Act), we rely on your consent as the legal basis for setting analytics cookies. You may withdraw consent at any time with future effect, as described in Section 3.
Some of our analytics providers may process data outside your country of residence. Google Analytics may transfer data to the United States under its standard contractual safeguards. Mixpanel processes data in the EU via its EU-hosted infrastructure. Where data is transferred internationally, we rely on appropriate safeguards required under applicable data protection law.
Cookie lifespans are listed in the table above. Underlying analytics data collected via these cookies is retained by the respective provider in line with their own retention settings, which we configure to the shortest period practical for our analytics needs.
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal or regulatory reasons. The "Last updated" date at the top of this page will reflect the most recent revision.
If you have questions about this Cookie Policy or how we use cookies, contact us at info@wisertrack.com.
We use cookies to understand how visitors use our site — helping us improve it. See our Cookie Policy for details.